Worksheet
SWOT Analysis
What this is: A one-page honest assessment, with every entry paired to a next action.
Used in: Volume 08, Chapter 4: SWOT Analysis
| Strengths (internal, helpful) |
|---|
| Weaknesses (internal, harmful) |
|---|
| Opportunities (external, helpful) |
|---|
| Threats (external, harmful) |
|---|
Threats: see Volume 10: Risk Management.
Sticky Note Tip
Every entry must be specific and checkable, "we're good at service" fails; "7-year on-time delivery record" passes. See Chapter 1's specificity test.